RINO Ready is a modern survival equipment brand. RINO needed a new website for the launch of their highly anticipated new survival pack. I designed a new custom Shopify Store for the brand, and oversaw the development process.

The design features a custom build-a-pack stepper as well as numerous innovative interaction designs that are in line with the brand’s technical identity. The site is live to be viewed here.

The client had an extremely loyal and engaged audience, which meant we needed to treat the design process very thoughtfully—innovating the company’s brand and online presence in a way that stayed true to the roots of company’s values, innovation and quality, executing these principles through an intuitive, seamless and technically impressive user experience and interactive design.