Athleads was the first startup I co-founded. The project was created to empower student-athletes with a better digital recruitment option than traditional methods through a digital profile they could use to easily send to recruiters or scouts.

We conducted a comprehensive user research phase to validate our assumptions including user surveys, in person and over the phone user interviews, and I developed numerous user personas and user stories to inform our design process.

I led the initial design and product development efforts for the project.